On April 22, Nikita Bier, X’s product lead and Solana advisor, announced a new X feature this morning called “Custom Timeline,” which allows users to pin specific topics to their homepage tabs and supports over 75 interest themes, helping users delve into niche content areas. In its promotional video, the meme-themed section features Flork as its logo.

Currently, X Premium members using the iOS client can already add this custom timeline:

Since the meme-themed section uses Flork as its logo, the Ethereum ecosystem meme token of the same name surged 17-fold in just half a day. According to GMGN data, FLORK’s market cap is now reported at $8.4 million.

The launch of this highly meme-related feature coincides with the hype around meme tokens on the ETH mainnet sparked by “Space Dog” Asteroid, combined with the earlier Cashtag feature that allows users to view stock and crypto asset data directly in their timeline. This has once again boosted optimism among traders:

Is a meme season really coming this time?

To answer this question, we need to take a comprehensive look at why X is rolling out this feature.

Memes Are Important to X

According to Amra & Elma’s data analysis, by 2026, with X’s rebranding and full algorithm overhaul, meme-based posts now account for 66% of all content with over 100,000 impressions on the platform. Memes on political and cultural topics spread the fastest, with each viral post being shared an average of 4,200 times. Meme content holds a significant position on X, with about 60% of viral tweets being meme-based.

In fact, memes are crucial not just for X but for all social media platforms. According to a Forms.app report from 2025, over one million memes are shared daily on Instagram alone. Based on MemE Gen AI’s report, 70% of TikTok users actively engage with meme-like video content.

Memes have long been part of contemporary human life, especially among younger generations, appearing and spreading across various social media and messaging apps. They serve as daily entertainment while conveying emotions, culture, and even fashion trends.

Whoever stands at the top of the meme dissemination chain wins over the youth. According to meme-gen.ai’s report, most meme users are aged 18 to 34, accounting for about 65% of all meme viewers.

In March this year, X’s product lead Nikita Bier criticized the spread of misinformation in a tweet that misrepresented gaming videos as war footage, also highlighting his emphasis on meme content:

“Stop posting gaming videos disguised as war videos. All our GPUs are being used to detect and flag these fake videos, GPUs that could otherwise be showing more interesting memes on the timeline.”

Memes can influence politics. When Trump survived an assassination attempt at a 2024 campaign rally, the photo of him bloodied but raising a fist and shouting “Fight!” instantly became the hottest meme on X. Supporters used it to symbolize “resilience,” greatly reinforcing Trump’s “fighter” image, rapidly boosting his poll numbers, and becoming a core visual symbol of his 2024 campaign.

Memes are one of the trendiest and most effective forms of brand marketing. At the end of March 2026, a truck transporting about 12 tons (413,793 bars) of limited-edition F1 KitKat chocolate from Italy to Poland went missing en route.

Unexpectedly, this incident became one of the hottest memes on X at the time, spawning countless meme creations about “finding the culprit.” For example, the tweet below garnered over 137,000 likes and 13,000 retweets.

Other brands also joined the “Great KitKat Heist” with cross-brand meme interactions. For instance, Domino’s UK X account jokingly announced they would start selling KitKat pizza, a tweet that received 226,000 likes and 19,000 retweets.

KitKat’s official X account capitalized on the trend by launching a “Stolen KitKat Barcode Tracker,” allowing users to scan their chocolate to check if it came from the stolen batch, turning an unfortunate theft into interactive marketing.

Memes are important, but what about meme tokens? Is this bullish?

Bullish for Meme Tokens?

First, X’s updated Custom Timeline feature actually includes a direct “Cryptocurrency” category.

This means the meme category is not directly tied to meme tokens but is more focused on showing users high-quality meme content to retain them.

After all, we are all accustomed to the quick-scroll model where swiping reveals the next piece of content, something X hasn’t made intuitive enough before. Users typically had to rely on searches to browse content they were interested in and grow their accounts. For specific browsing preferences, the search bar only offered three broad choices: trending, news, and sports.

Now, by bringing this feature directly to the timeline, X ensures users see content centered around their interests as soon as they log in, and in more detail—for example, if you’re just a basketball fan, you no longer have to sift through irrelevant tweets about football, baseball, etc., in the broad “sports” feed.

So, does the meme category timeline offer no benefits at all for meme tokens? Not exactly; it still provides some bullish signals.

This particularly benefits meme accounts skilled in meme image/video creation and long-term engagement. On my meme timeline, tweets from meme tokens like wojak/joe/neet do appear:

However, the commonality among these accounts is that they rarely mention their token tickers directly in tweets. Instead, they focus on consistently producing high-quality meme content to attract views and followers, ultimately converting them.

For tokens of this type, the introduction of the meme category timeline offers a more direct traffic entry point, potentially increasing viewer/holder conversion rates.